Benny Cruz

Photography: Patrick Chmura

Benny brought his art to life in a public installation at The Bean, a vibrant café in the heart of the East Village. The centerpiece of this installation was a bold message cut from Lessebo Colours White 1280 in 300gsm: “Love me like I love New York.”

The meticulously designed letters adorned the café’s windows, capturing the attention of locals and visitors alike. Benny also showcased a painted artwork using Posca MOP’R, combining his signature style with Lessebo’s sustainably crafted paper.

“I’m proud to be partnering with such a responsible and excellent paper brand as Lessebo Paper. Besides being high quality, it’s also one of the world’s most climate-friendly papers!”.

Benny transformed The Frederick Hotel in Tribeca into a captivating art experience with his signature blend of emotion and creativity. The hotel’s windows became the canvas for a breathtaking mural, featuring Benny’s artistry brought to life with our high-quality and sustainably produced Lessebo Colours in the shade Dawn 3335.

The installation, titled “Sleeping About You in Tribeca,” not only resonated with hotel guests but also captured the attention of locals and visitors passing by.

During his time in New York, Benny was interviewed by CBS New York. The interview, recorded in Benny’s temporary “studio” at the Wythe Hotel, offered an intimate look at his emotional, New York-inspired art. Benny shared insights into his creative process, the significance of his work, and his connection to the city and its people.