The leading energy company Vattenfall launched the first-ever made face mist made from industrial wastewater: The Industrial Emissions Face Mist.

The Vattenfall campaign, by creative agency NORD DDB, entailed not only a mist but also a beautiful climate friendly box. The box is produced of our Scandia 2000 White by Profilskaparen. Our paper meets both the high demands of design and beauty but environmental performance.

The creative campaign is to highlight Vattenfalls new investments in fossil free hydrogen. A fuel that emits water instead of carbon dioxide. To prove how clean those emissions are, they teamed up with model and climate advocate Cara Delevingne to showcase a limited-edition face mist, made with industrial wastewater from a plant in northern Sweden that uses fossil free hydrogen. The face mist is made by c/o Gerd.